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Jobs in Marketing and Advertising

The word "marketing" can mean many things to different companies. For the most part though, marketing refers to the efforts a company makes to bring the public’s attention to the company and its products or services. Marketing continues to be a more sophisticated and technical field, with the increased use of the Internet and social media as marketing tools.

People who work in marketing may spend their time conducting research or surveys, designing marketing and/or public relations campaigns, or creating advertisements or other marketing material.

Marketing professionals usually work for a company in the marketing department, for a marketing and/or public relations firm, or as an independent consultant or contractor. In any of these scenarios, the marketing person works under good working conditions, in an office. However, the U.S. Bureau of Labor Statistics notes that most marketing professionals work overtime on a regular basis.

Marketing can also be a high-stress field because companies want to see results for the money they invest in marketing campaigns.

You don’t have to be creative to work in marketing; there are support and research positions available that don’t require creativity. They do require good communication and organizational skills, as well as some knowledge of basic marketing principles and practices.

Here is a list of some of the more prevalent jobs in the field of marketing:

  • Advertising coordinator
  • Art director
  • Copywriter
  • Marketing assistant
  • Marketing communications supervisor
  • Marketing coordinator
  • Marketing director
  • Marketing manager
  • Market research analyst
  • Market research specialist
  • Marketing specialist
  • Marketing supervisor
  • Media buyer
  • Print production coordinator
  • Proofreader
  • Public relations coordinator
  • Public relations manager

Next we’ll provide some information that you’ll need to know to make an informed decision about a career in marketing. If you're interested in working in sales then see visit that page of JobSites411 too.

Employment Outlook

The job outlook is good, when it comes to the marketing industry. While it will only see an average increase in the number of jobs in the coming years (according to the U.S. Bureau of Labor Statistics) - an increase of about 16% by 2020 - that is still better than many jobs are seeing. This outlook is especially true for managers. The Bureau says this job growth is primarily due to the increase in products and services in the country, and companies’ need to market them. 

When it comes to lower level or entry level positions, there is even better news. The Bureau predicts that the number of these jobs will increase by 23% by 2025, because of the increasing use of social media and a more global marketing environment.

Salary Outlook

Marketing and advertising managers can earn very good incomes, depending on their years of experience and seniority with a company. According to the U.S. Bureau of Labor Statistics, the annual average salary of marketing and advertising managers is approximately $80,000.

Even lower and entry level marketing, advertising, and public relations personnel can earn higher than average salaries. The Bureau says the median annual salary for these positions is about $56,000. Keep in mind salaries can vary widely, especially starting salaries for new employees to the field, or top level executives.

Education and Training Requirements

Marketing, advertising, and public relations managers must have a bachelor’s degree in business, marketing, or a related field. Often, it is expected that the manager will also have a master’s degree in business or marketing, or will earn it during his or her tenure in the position.

In addition, there are professional certifications that marketing and advertising professionals can obtain, through professional associations such as the American Marketing Association.

Less senior level or entry level employees may not be required to hold an advanced degree like a master’s, but they will be expected to have earned a bachelor’s degree in a related field like marketing, communications, or business. These employees can also achieve professional certifications from marketing, advertising, and/or public relations associations. To retain these certifications, employees may be required to earn continuing education units through seminars or continuing education classes.

As long as there are products and services to sell, there will be a need for marketing, advertising, and public relations employees. As the market for these products becomes more global through the use of the Internet, employees will need more specialized knowledge and skills, and salaries will continue to rise. People who have an interest in this field may find this an exciting time to enter it.

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